Learn why specializing and developing a specific business plan is so important with the CEO of Qu.

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The Off-Premise Restaurant

by Restaurant Experts

Amir Hudda is a technology entrepreneur who has founded and grown four startups in the past 20 years. Amir’s passion has been to create and bring new technologies and products to market, his technology depth and business skills have helped launch innovative solutions that address critical business problems. Currently, Amir is the CEO of Qu (formerly Gusto POS), an enterprise-scale POS company focused on the fast-casual and quick-service restaurant industry.

Here are a few highlights from this episode:

What is the most important aspect of the guest experience nowadays?

“The guest experience is not just the interaction you have in the store, we all know that digital ordering has expanded. you know, from a revenue perspective, from a percentage of your business perspective. A lot of your experience with the restaurant brand is tied to your experience when you walk into the restaurant or when you order food for delivery . . .

. . . From the digital side, the guest experience is about order accuracy and delivery time. That’s where we as a technology company can help in those areas, particularly for promise delivery time. From an order accuracy perspective, it comes down to operations. So I think, companies that focus on the guest experience the loyalty, the point of sale, or the really, the the commerce side, the the brand and improving those digital operations are perfecting the guest experience.

What are some successful tactics you’ve seen/tried?

I think it all starts with having a very clear definition of what problem you’re trying to solve and what your end goal is? Where are you trying to get to? What is it that is most important? Once you have that clarity, then you’ll be able to figure out exactly which path you want to go down and get to the right answers faster.

Who deserves an Ovation?


“Qu believes in REST: responsibility, evolution, stability, and transparency. Those are the things we really care about. And for us it’s not just a matter of innovation for the sake of innovation. It has to be done in a responsible manner, and it has to be done at the right pace, keeping in mind how the restaurant industry works

For more, check out Qu’s LinkedIn!

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