Matt Plapp is the Founder and CEO of America’s Best Restaurant and Restaurant Marketing That Works. Matt began his digital marketing journey back in 2008 helping restaurant owners increase their profits by attracting the attention of their customers every week. Matt brings his passion for helping people build successful businesses to this week’s episode of Give An Ovation.
Here are a few highlights from this episode:
What is the most important aspect of the guest experience?
“Asking the right questions to get the right information. 97% of restaurants are not asking the right questions. This feedback with drive revenue and increase customer retentions.”
What are some successful tactics you’ve seen or tried lately?
Collecting customer data.
“The biggest marketing mistake is when you don’t collect customer data. By not collecting customer data, you immediately lose your customer’s narrative. You don’t know their name, number, order, etc. and this effects you ability to ever market to them ever again.”
Who deserves an Ovation in the restaurant industry?
David Scott Peters.
“He understands the importance of cash contributors, menu engineering, and positioning products well.”