Justin Bartek is the Chief Marketing Officer of JINYA Holdings Inc., a group consisting of JINYA Ramen Bar and three other world-class ramen brands. Justin is a master marketer with experience as the Marketing Director at the Halal Guys, Veggie Grill, Qdoba, and others. He has also executed over 5000 campaigns for brands such as Domino’s and Ace Hardware.
Here’s one of our highlights from this episode and Justin’s answers to some of our questions:
Featured Takeaway: Use Guest Data To Personalize The Experience (3:06)
“Our goal as restaurant marketers is to get to know our customers… What are their patterns? What do they eat? When do they eat? What do they like?
You know, that’s been the hardest part for restaurant marketers, because we had limited funds until now. Now, there’s an investment side where brands are investing in it. They need to know because we realized we need that one to one connection with our customers.”
What’s the most important aspect of the guest experience nowadays? (18:05)
“For my customer, which is Gen Z/millennial, its ease of ordering. It’s a little bit of pizzazz as well… There’s photos for every item.
And I think ease of reordering. Like, if I have a favorite Chipotle, I could click one button and I get it. That’s beneficial to them and makes it easy for me.”
What’s something successful you’ve seen or tried lately? (19:41)
Everything being done at Tocaya Organica. “Their online ordering is connected. They have stored value so you can put your card in there. The loyalty is all a part of it so I don’t have to do anything to accrue. I don’t even have to scan a receipt or do anything it just knows what I’ve ordered. And then it’s gonna feed me things that are relevant. So push notifications, SMS, emails, they know me as a customer, right? Because they have this all tied together.”
Who is someone in the industry that deserves an Ovation? (21:31)
JINYA’s digital partner, Hyperlocology, a service that provides franchisees with the ability to customize their advertising. “I told you what we’re building towards, which is literally a custom audience for every location of a franchise brand.”