Joe Monastero is the COO of Texas Restaurant Association. TRA aims to serve as an indispensable resource for the hospitality and foodservice industry. TRA membership enables your company to build customer loyalty, rewarding careers and financial success. Suffice it to say, Joe understands what it means to grow a business. Through TRA he is dedicated to helping any and all restaurants grow their brand.

Here are a few highlights from this episode:

Featured takeaway: Cultivate the desire to be better

“Keep persevering forward, have a good business. At the end of the day, you’re trying to support yourself your family etc with this restaurant. Take a minute every once in a while to ask: are we doing everything as efficiently as we could to put every penny down to the bottom line that we possibly can?”

What is the most important aspect of the guest experience nowadays?

Value.

“Customers are willing to pay if they believe that they’re getting what they’re paying for.”

What successful things have you seen or tried lately?

Dynamic pricing.

“If you’re expanding your base and you’re making sure that you’re maximizing what you can make at every hour and shift and therefore spread across inflation, pricing, and supply chain challenges then you’re getting headway.”

Who deserves an Ovation in the restaurant industry?

Massimo Noja De Marco, he is taking the industry by storm through innovative technology and his love for making food people enjoy.