As CEO and founder of Piestro, a fully automated pizzeria, Massimo Noja De Marco is no stranger to thinking creatively and bringing positive guest oriented service culture. With over 20 years experience in the hospitality industry, Massimo is commandeering innovation within the restaurant industry.

Here’s one of our highlights from this episode and Massimo’s answers to some of our questions:

Featured Takeaway: Using automation to better the industry

“What gets me up in the morning is to find all the solutions we possibly can find for restauranteurs like me. I’ve been a restaurateur my whole entire life. How do we make the restaurateurs life easier? My goal is really to figure out How can we get the best possible tools in the hands of the operators so that we can take a little bit of that pain away.”

The most important aspect of the guest experience nowadays (14:16)

“We have to make sure that we treat our guests with the same amount of hospitality we would if they dined in on white tablecloth, as if they ate out. Whatever the hospitality is that they’re expecting, we need to extend that same hospitality off prem, as we do on prem.”

Who is someone in the industry that deserves an Ovation? (22:17)

WaveMaker Labs and their forward thinking and innovative technology strides.