Jeff Fenster is the Founder and CEO of Everbowl, a superfood bowl that encourages consumers to “unevolve™” – to live actively and eat “stuff that’s been around forever™”. Fenster is serial entrepreneur whose expertise in curating real relationships has driven a strategy for success across his many business ventures/industries. Not afraid to fill the gaps and self assess, Fenster emulates purpose and progress within whichever industry he chooses to tackle.

Here are a few highlights from this episode:

What is the most important aspect of the guest experience nowadays?

“Making friends with your customers. My my first rule in life, my first success formula, my first core value is: make friends. Friends allow you to make mistakes, acquaintances and strangers don’t. If I don’t know you and you come in the restaurant and and we screw up, you might think ‘I’m never going back’. If we’re friends and we mess up, you might call me up and you go, ‘you know I really had a bad experience at the restaurant, I just want to let you know, because I care about you’.“

What is a successful strategy or tactic you’ve tried recently?

Connecting with customers.

“It’s important to realize that food has an emotional connection and food tastes different based on the experience. Imagine you walk into a restaurant and you don’t like the servers, you make no connection with the humans serving you the food, and they serve you a plate of food. It will not taste as good as if you walk into that same restaurant and you feel uplifted and happy, have a good conversation, and feel connected with the human that delivers it. It’s been studied and tested, the food taste better . . .

. . . They will enjoy the experience, and they will come back more and more and more and more.“

Who deserves an Ovation?

Tim Grover, trainer to some of the most elite, iconic athletes in the world.

“Tim Grover used to only provide his services to the elite of the elite: Michael Jordan, Kobe Bryant, Dwayne Wade. Now he’s really getting out there and creating content and exposing what has allowed him to work with some of the biggest and most successful winners in the world; the hyper competitive and hyper-focused. He’s sharing those tidbits now with everybody so you have the opportunity to learn from someone who has not only had a front row seat to some of the greatest performers of all time, but was their actual personal coach.”