Stacey Kane, a fractional CMO and restaurant marketing expert, joins Give an Ovation to discuss the critical role of brand personality, guest experience, and tactical marketing strategies in restaurant success. With years of experience guiding emerging and established brands, Stacey shares insights on how businesses can refine their messaging, engage customers, and drive loyalty through storytelling and brand alignment.

Finding a Restaurant’s True Identity (1:05)

“One of the first things I do when I come into a brand is figure out who they are—not just their mission or vision, but their brand personality.” – Stacey Kane

Stacey emphasizes the importance of defining a restaurant’s core identity before focusing on marketing tactics. She helps brands uncover their origin stories, refine their brand voice, and ensure that every touchpoint—from social media to in-store experience—is aligned with their values.

The Power of a Strong Brand Story (5:26)

“As with any good superhero movie, we start with the origin story. Why did you start this brand, and what were the first few years like? That dictates everything.” – Stacey Kane

Stacey explains that a restaurant’s founding story is key to its mission and guest connection. By going back to the why, brands can build authentic marketing strategies that resonate with customers and reinforce loyalty and engagement.

Meeting Guests Where They Are (8:17)

“One size doesn’t fit all anymore. With a multi-generational guest base, we have to meet people where they’re at in every touchpoint.” – Stacey Kane

Stacey discusses the evolving nature of guest preferences, highlighting how brands must offer multiple ways to order, engage, and experience their restaurant. Whether through kiosks, digital ordering, or traditional hospitality, restaurants must ensure they cater to all customer types.

Tactical Marketing That Works (10:41)

“We’re bringing back wacky promos and using nostalgia because guests love that connection—it creates engagement and fun.” – Stacey Kane

Stacey shares practical, high-impact marketing strategies, such as bringing back nostalgic promotions, using text marketing effectively, and implementing small but powerful guest engagement tactics that drive traffic and loyalty.

Who Deserves an Ovation? (16:10)

Stacey gives a well-deserved ovation to Tina Carpenteri from Garden Catering, recognizing her leadership, resilience, and commitment to both her team and charitable initiatives supporting children with cancer.

Follow Stacey:

https://www.linkedin.com/in/staceylkane/