Robbert Jan De Veen is the owner of the De Daltons restaurant in the Netherlands. He is also the owner of the world record for the most expensive burger ever made and sold! From gold leaf to white truffles, we learn all about the history of the Golden Boy Burger and how every restaurateur can deliver a fantastic experience. on this episode.

Here’s one featured takeaway from this episode and Robbert’s answers to the questions host Zack Oates asks each guest:

Featured Takeaway: Give Guests An Experience They Will Talk About

“You need to give them a real experience. A wow factor. Something they talk about when they get home, or at a birthday party a week later… I think you need to really stand up and stand out. You need to be a unique experience for people that come to your place.” – Robebrt Jan de Veen

1: What do you suggest to other restaurateurs looking to get some publicity?

“Come out of your comfort zone and do something that’s just nice or funny. Do something for charity. You don’t have to do this big thing… Do something good for your neighborhood or something and people will love it.”

2: Who is someone in the restaurant industry that deserves an Ovation?

1) Foodyard, a community for adventurous restaurateurs

2) Gordon Ramsay’s Street Burgers

3: Why does the Golden Boy Burger cost so much?

• A5 Wagyu beef
• King crab
• Beluga caviar
• Mayonnaise from smoked duck egg
• White truffle
• Kopi Luwak cofee BBQ sauce
• pickled tiger tomato from Japanese matcha tea
• Gold-coated buns