Are ghost kitchens for everyone? Find out from the host of the National Restaurant Owners podcast.


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The Off-Premise Restaurant
by Restaurant Experts
Kyle Inserra is a restaurant growth strategist, thought leader, and current advisor with Sabre Real Estate Advisors. He started his career in the corporate finance and advertising industry, but changed careers and found his passion in the restaurant business (like many do!) After attending the French Culinary Institute and cooking around the world, he opened his own restaurant in 2007 and is now the host of the National Restaurant Owners podcast.
Kyle brought his smooth podcasting skills and valuable info to this episode of Give an Ovation. Here are a few tidbits:
1) Follow Your Bliss and Go For It
2) Focus On Fundamentals
Trendy restaurant ideas like ghost kitchens and drive-thrus sound sexy, but Kyle pointed out that they aren’t for everyone. For example, people underestimate the work that goes into a virtual concept. It’s a real online business that requires e-commerce resources and capabilities to do successfully.
Instead, Kyle recommends focusing on the fundamentals of restaurant ownership and the lessons learned in recent years.
3) Build the Online Marketing of Your Restaurant
4) Take Extra Steps with Delivery – Deliver Your Brand
In this off-premise environment, packaging goes a long way towards differentiation. What are the little, unexpected things you can do to get people to say, ‘wow, that’s cool’?
At Kyle’s last restaurant they were including QR codes linking to their in-location Spotify playlist to bring some of the guest experience to people’s homes. People loved it!
5) Stay Strong, Get Funded, Be Opportunistic
There are plenty of opportunities and deals in real estate and elsewhere to take advantage of. Kyle anticipates a boom in the industry and foresees it being “tremendously successful” going forward.
For more from Kyle, you can find him @kyleinserra on Instagram or reach out at 914-996-4569.
Thanks for reading! Make sure to check out the whole episode, as well as other interviews with restaurant gurus by checking out “Give an Ovation: A Podcast For Restaurants” on ovationup.com/podcast or your favorite place to listen to podcasts.