Justin Egan is the VP of marketing, franchise development, and digital strategy at Craveworthy Brands. His expertise includes consumer-focused branding, building digital guest experiences, franchise development and restaurant/marketing tech.

Here are a few highlights from this episode:

What is the most important aspect of the guest experience?

Delivering on the brand promise.

“The brand promise and delivering on that every single time. I mean. I I will take that with me everywhere I go . . .

If you can master the brand promise, you will have built up loyal fans that will continue to come back. It’s the main driving force of marketing and word of mouth is very prominent in the restaurant industry. People share their experiences whether they’re sharing them socially or face to face. If you’re delivering on the brand promise you will have a tremendous amount of residual loyalty business“

Who deserves an Ovation in the industry?

Greg Majewsky, CEO Craveworthy Brands

“Greg started Craveworthy Brands because he saw that it’s very difficult for restaurants to to really do things on their own right. If you’re able to find a really unique collection of brands that are not only scalable but also highly engaging and delivering very cravable food with cravable experiences you will have a leg up. And that exactly what Greg does.”