Juan Orrego, Co-Founder and CEO of Cuboh, knows what it takes to provide an optimal third party experience. Cuboh consolidates all your online ordering tablets in one device. Juan’s middle man perspective has raised him an expert in efficiency, visibility, and post ordering experience.

Here are a few highlights from this episode:

Featured takeaway: Controlling the customer journey and owning data

“We have so much control over the whole customer journey . . . Through consumer data you can take people from just eating your food to potentially going to your social media, following you, and then visiting your website. Through consumer data you can trace customers digitally; actually owning the data and being able to do whatever you want with that.”

What is the most important aspect of the guest experience nowadays?

“I would double down on the post ordering experience. Make sure that employees understand the restaurant, menu, and customers, because hat will translate to guest experience.”

What successful things have you seen or tried lately?

Ghost Kitchens.

Who deserves an Ovation in the restaurant industry?

“I’ve been reading lots about some of the recent innovations that some of the big franchises are doing and I think that’s really cool to see. For instance, Wendy’s setting up virtual kitchens in the metaverse.”