Learn how Big Chicken is constantly experimenting with new ways to delight guests, whether it’s through storytelling, product innovation, or creating fun experiences – and how you can too.

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Today’s episode is with the CEO of Big Chicken and Beer Park, Josh Halpern, from whom we learn all about the good and the hard that comes from a star-backed brand. Sure, Shaq can bring guests in. But how do you get them to stay? Stay tuned to find out, and learn some valuable lessons about loyalty for your restaurant.

Here are some highlights:

What is the most important aspect of the guest experience?

“Let’s face it, you get to younger consumers Gen Y, Gen Z, gen Alpha. They view themselves as brands, right?

If the guest says I’m a Big Chicken person, I’m a Chick-Fil-A person, I’m a Raising Canes person, whatever that looks like, you’ve won, because they’re basically doing a brand collaboration with you.

What are some successful tactics you’ve used in creating a great guest experience?

We’re in the process right now of adding a what we’re calling a “manifesto” for Shaquille, which is probably way too grandiose of a word, but we’re literally putting the origin story of Big Chicken into the restaurants where people can hear directly from Shaquille’s voice.

Thanks for reading! Make sure to check out the whole episode, as well as other interviews with restaurant gurus by checking out “Give an Ovation: A Podcast For Restaurants” on ovationup.com/podcast or your favorite place to listen to podcasts.

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