This week’s episode welcomes on Christine Staley, Founder and CEO of Magic City Hoagies. Magic City Hoagies is all about bringing a new and exciting approach to sandwiches. Christine does so effortlessly with her passion for spreading positivity and creative eye. One of her many strengths is her ability to align clients with the most suitable promotion/entrepreneurial campaigns needed to showcase their focused initiatives. With her wealth of content creation experience in home, culinary, lifestyle, branded media and medical arenas Christine excels at any creative challenge.

Here are a few highlights from this episode:

What’s the most important aspect of the guest experience nowadays?

Being Findable.

“In my town if they people never heard of us yet they see all the press or what populates their phones they think, ‘Oh, my gosh! That’s a great place to try’. You have to be findable. Depending on what populates they might think your brand is kind of cool so when they walk in they already have an expectation of the way you appear online. Know that that might be your first pre-judgment for them, because they’re not going to know what to look for. If they don’t understand what you’re about, they can get a little bit of a taste, and if they like what you’re offering with the whole experience or brand.“

What is something successful you’ve tried recently?

“Catering is probably one of my biggest pull ins for people. There are a ton of events and huge corporations that get together throughout the year in Minot, North Dakota . . .

. . . I tried to figure out the demographic and needs of the community. I would also go around to other businesses and see what they were offering, just to see what they were offering at the time. There were a lot of franchises and standard issue operation so I said, ‘What can I do to offer something outside of what they’re doing?’. And I began to cater because of the opportunity I saw in the market and I love serving people, it lets me specialize.“

Who deserves an Ovation in the restaurant industry?

Meredith Sandland, author of delivering the digital restaurant 1 & 2

“She’s been remarkable with me moving on to my next excursion of where my brand is going. She has been something of a mentor in a way even though but I finally got to really meet her in person recently at the Food on Demand conference . . .

. . .She has a lot of insight and a lot of things that I never considered before I start“

Zachary Stein and Bradley Saveth, Supply Caddy

“If you’re a small business, you might want to get in touch with these guys. They can elevate your brand and put you on the same level playing field with the rest of the bigger companies that have a larger marketing budget . . .

. . . They are doing some remarkable things with packaging.”