Find out how to find growth in discomfort and push your brand with CEO and Chief Troublemaker of Curry Up Now.

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Akash Kapoor, CEO and Founder of Curry Up Now, is renowned for more than his growth from food truck to brick and mortar. As Chief Troublemaker, Akash is an expert in finding growth through discomfort and pushing the envelop. Tune in to find out key tips on growing your business and stepping outside of your comfort zone!

Here’s one of our highlights from this episode and Akash’s answers to some of our questions:

Featured takeaway: Using discomfort to your advantage

“I always say status quo sucks…like status is not a comfortable position, I mean it’s very good, we want to all get there. To get there, we have to be very uncomfortable, we have to create trouble. We have to ask ourselves strange questions and make our lives hard.”

What is the most important aspect of the guest experience nowadays? (11:14)

“Welcoming people back and making them feel like they’re not still living in a pandemic. Even though we are still battling the effects of the pandemic, we want guest to have fulfilling interactions and feel welcomed.”

What successful things have you seen or tried lately? (21:20)

“Funnily enough, we’ve found that using Ovation’s services has been the best for us. You don’t just put stats out there, you use the data to help us adapt and drive decisions.”

Hurry up and check out the Curry Up Now website!

Thanks for reading! Make sure to check out the whole episode, as well as other interviews with restaurant gurus by checking out “Give an Ovation: A Podcast For Restaurants” on or your favorite place to listen to podcasts.

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