Find out how to use social media and other creatives to grow your restaurant brand from the President of Rising Tides Creative.

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The Off-Premise Restaurant

by Restaurant Experts

Aaron Roberts is the President and Executive Producer at Rising Tides Creative, an all in one creative resource which is used by some of the most forward-thinking restaurants in the industry such as Cali BBQ. Rising Tides Creative is known for bringing restaurants and other brands to life online, and brought those same creative juices to this episode of Give an Ovation!

Here are a few highlights from this episode:

Featured takeaway: Be yourself online.

“If you can get yourself out there, a little bit, I think it really helps… Personalizing your content as much as you can to to your brand or to yourself, if you are the owner of your restaurant, is one of the biggest ways I’ve seen clients be successful.”

What is the most important aspect of the guest experience nowadays?

“Face to face customer service, I still think is really important in the restaurant industry… If you’re going out to eat, you don’t want to be treated like a jerk, right?”

What successful things have you seen or tried lately?

Video content. “Shawn Walchef is relentless in his pursuit of going video. Whether it’s my video or his cell phone, it really has seemed to pay for him.”

Who deserves an Ovation in the restaurant industry?

1) Shawn Walchef and Cali BBQ Media.

2) The Corner Drafthouse and Beer Gardens in San Diego, CA. “I think they are doing great things in the modern, gastro-pub style space.”

3) Dog Haus. “Their story is great and their food is fantastic… Their branding is strong.”

For more from Aaron, find him @alwaysarob on all social media platforms, and visit

Thanks for reading! Make sure to check out the whole episode, as well as other interviews with restaurant gurus by checking out “Give an Ovation: A Podcast For Restaurants” on or your favorite place to listen to podcasts.

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