We are kicking off our 250th episode with Hamed Mazrouei, the Founder and CEO of Milagro Corp, a customer acquisition and retention platform for multi-location restaurants. With expertise in the telecommunications, software, and restaurant industries, Hamed excels in driving revenue growth, optimizing operations, and achieving outstanding results.

What is the most important aspect of the guest experience nowadays?

“Elevating the core experience is critical. Take good food, for example. I’m a big advocate of you restaurant NOT trying to beat food costs down because that’s the core of their services. If you spend 30 on food costs, you should not try to save money. You should go after a better quality of product, because that is the core of your services.“

What does proactive customer retention look like?

“You need to be going after all of your customers. At least, that’s what my world looks like. I know every single customer that comes into the business, regardless of whether they’re a loyalty member or not, and I know who they are. So I can personalize the experience to that individual.“

Who deserves an Ovation in the restaurant industry?

Will Guidara, author of Unreasonable Hospitality

“What he’s done is exactly what I’m trying to deliver for the restaurants in mass. So when he’s talking, I’m listening. He shows that things are changing and the industry has to change along with it, and I think he’s the one to look out for.“