Learn about guest experience, Instagram reels, food halls, and more, from the CEO of Shootz.
FREE E-Book Download
The Off-Premise Restaurant
by Restaurant Experts
Harold Walters is the CEO and Co-founder of Shootz, a growing Hawaiian fast-casual brand in southern California. Prior to co-founding Shootz, Harold founded and operated multiple 6 and 7 figure ecommerce brands, a direct response marketing agency, and short term rental business. His previous experience as a software developer combined with his business experience makes him a diverse individual with the capacity to scale his efforts into the quickly-growing, technology backed fast-casual restaurant industry.
Here are a few highlights from this episode:
Featured takeaway: Help employees reach their dreams.
“One of our company’s cultural principles is “Have a dream.”
Whenever we are in the hiring process, or whenever we do a one on one or have an evaluation, we always ask that question: what’s your dream? And the reason why is because I don’t want someone to necessarily be working for us for the sake of working for us…
I want to help them be a better person, so that they can reach their dream.“
What is the most important aspect of the guest experience?
“Matching what their expectations are… I always want there to be a consistency with what the customer is expecting and what we deliver.”
What are some successful tactics you’ve seen or tried lately?
“We have a social media team that creates content reels for us primarily. So we take all of those reels, and then we just continue to run [paid] campaigns each month using those reels.”
Who deserves an Ovation in the restaurant industry?
Andy Nguyen of Bored & Hungry, and Jim Bitticks of Dave’s Hot Chicken.
Thanks for reading! Make sure to check out the whole episode, as well as other interviews with restaurant gurus by checking out “Give an Ovation: A Podcast For Restaurants” on ovationup.com/podcast or your favorite place to listen to podcasts.