Find out how to develop and execute marketing plans with VP of Marketing Innovation at The Food Connector.

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Lloyd Oshiro is the VP of Marketing Innovation at The Food Connector. The Food Connector helps companies to develop and execute marketing plans. With heightened innovation and the ability to see the bigger picture, Lloyd brings his expertise to this weeks podcast episode!

Here are a few highlights from this episode:

Featured takeaway: Prioritizing the primary focus

“What a restaurant should work on is getting more value out of their distributors and that could be something like a market insight. You need to take a step back so you can see what works in one place that might need to be tweaked somewhere else.”

What is the most important aspect of the guest experience nowadays?

Open communication.

What successful things have you seen or tried lately?

Develop your online ordering platform! Lloyd suggests that constant improvement to online ordering will continue to bring increased increments of value to your guest!

Who deserves an Ovation in the restaurant industry?

“Everybody at the distribution level such as the delivery drivers and front line guys. They work so hard yet get no recognition.”

For more, check out Lloyd’s LinkedIn and Instagram!

Thanks for reading! Make sure to check out the whole episode, as well as other interviews with restaurant gurus by checking out “Give an Ovation: A Podcast For Restaurants” on or your favorite place to listen to podcasts.

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