PROVO, UTAH. (Aug 12, 2019) Ovation, a relationship enablement platform for restaurants and retailers, announced a round of almost $1 Million in seed funding. The total amount raised was led by Monta Vista Capital and includes 500 Startups, Steve Young, and angels from San Francisco, Utah, Boston, and Japan.


Ovation will use the capital for continued growth and improved tools for customer retention and AI. “Utah (Silicon Slopes) is an incredible market to build a global business” says Zack Oates, 3x entrepreneur and Founder & CEO. Oates came up with the idea after being frustrated at the lack of ways to communicate with local businesses while going to 47 countries and on over 1,000 dates.


Ovation recently graduated from the 500 Startups accelerator in San Francisco as part of Batch 24. Over 1,800 tech startups from around the world applied to the program and Ovation was 1 of 20 companies that were accepted. “It was an incredible honor,” says Oates. “Moving with my pregnant wife and 18-month-old from small town Utah to the Tenderloin in San Francisco was quite the change of pace, but we loved our time there and tripled Ovation to over $350k in ARR!” Glen Anderson, a partner at Monta Vista Capital, said “We invest in very few companies outside the San Francisco Bay Area—but Ovation has the combination of focused product, huge market, product-market fit, customer traction, and energetic team to get us excited about leading this round.”


While online businesses easily pixel happy customers to bring them back and have live chat to engage with dissatisfied customers, restaurants and retailers are struggling to keep up. Ovation is a “game changer,” touts an online review from one of their 300+ customers. Ovation collects customer information and measures experience in the moment through simple survey tools. Then happy customers are asked to share their experience and come back while unhappy customers start an instant SMS chat with management. Unlike other services, customers don’t have to download an app, create an account, or type in a code from a paper receipt. It is simple to use and easy to manage. Benefits of Ovation include:


  • 5-10x more online reviews
  • 18x higher engagement than negative online reviews
  • 16x more data collected than receipt surveys


With minimum wage increasing, retailers like Payless shutting down, and restaurants struggling to grow, experts have recommended that the best way to survive the retail apocalypse is to enhance the experience with technology and create a great reputation. “Businesses of the future will be around in the future because they have built relationships with their customers—and that is what our technology enables,” says Scott Weinert, who built a previous startup with Oates and is a Founder and CTO.


“This not only brings my loyal customers back, but new ones to grow my business. Ovation is so mission critical to the success of my business,” says Scott Porter, one of the first Ovation customers and founder of San Diablo Churros, which has seen tremendous growth in a stagnant market, thanks to Ovation.


“This funding allows us to grow into the easiest and most affordable way for businesses to build meaningful relationships with their customers and thrive during this retail apocalypse” says Oates.


About Ovation  

Ovation was started in Jan 2018 and is a relationship enablement platform. The company’s tech makes it simple for end users to rate their experience, and simple for restaurants and retailers to automatically bring back happy customers and chat with unhappy customers.


About Monta Vista Capital

Monta Vista Capital is an investment company focused on early stage B2B companies and truly lives by the concept of putting the entrepreneur first. It was founded in 2014.



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